No fluff, no spam. We open with value ā "I made something better for you." That's it.
Replace the {{variables}} before sending.
Hey [First Name]! š
I was scrolling through your content and I noticed something ā your stuff has incredible raw material, but the edits aren't really showing it off the way they could.
So I took one of your recent posts and re-edited it to show what it could look like with some proper short-form treatment. No pressure, just wanted to show you the difference.
Wanna see the before/after? Takes 30 seconds to look and you can decide from there.
Either way, love what you're doing with [Their Niche] šŖ
Send the edited video as a follow-up message (not the first DM ā it's spammy). Wait 30-60 min after sending the hook, then reply with the before/after clip. The pattern: "curiosity gap" ā "I made something for you" ā delivery.
SUBJECT:
Quick edit I made for @[Handle]
I came across your {{platform}} recently and noticed you're putting out solid content ā the raw material is there.
I took the liberty of re-editing one of your recent posts. Not to change your style, just to show what it could look like with a bit more short-form polish. Better cuts, stronger hooks, the works.
Here it is: [link to before/after]
No strings attached, no sales pitch. If it's useful, great. If not, no hard feelings.
Let me know what you think!
ā Alex from ReelCraft
Finding emails: Use the Instagram handle to find their business website, then look for a contact page. For restaurants, check their Google Business Profile. For fitness coaches, check their website or Linktree. Never guess an email ā always verify with Hunter.io or similar before sending.