3-stage cold-call scripts — 3 top Chicago leads

Hi, this is Alex from ReelCraft — is this a good time for about 30 seconds?

I've been following Lost Larson on Instagram for a while, and your pastry photography is genuinely some of the best I've seen from an independent bakery.

That lamination shot you posted a few weeks ago — the way the light hits the layers — that's not something most bakeries get right.

What I notice when I scroll through your feed is that it's almost all stills. There's no short-form video showing the morning pull, the shaping, the actual lamination process.

That's the content that drives someone scrolling at 9pm to make the drive to Andersonville on a Saturday morning.

Your photography is doing the heavy lifting alone right now. Video would close that diner.

Here's what I'd like to do: a 30-min audit of your Instagram Reels and TikTok presence — totally free — where I show you exactly where the gap is and what I'd produce to fill it.

If it makes sense after that, our standard package is $99/mo — two videos a week, full editing, full posting.

Can I get 30 minutes on your calendar this week?

Hi, this is Alex from ReelCraft — got 30 seconds for an honest observation about Folklore's content?

Folklore has one of the most distinct visual identities of any restaurant in Logan Square. The warm tones, the plating, the way the room photographs — a lot of places try for that and don't land it.

Whoever's running your photography knows exactly what they're doing. That's the first thing I noticed when I started looking.

What's interesting is that almost none of it is moving. No Reels of the dinner service energy, no cocktail build, no kitchen prep that makes someone say 'I need to go there.'

Those stills do the work for people who already know Folklore. Video is what brings in the people who don't.

Thursday night dinner service — filmed well — would do more for covers than a month of static posts.

Here's my offer: a 30-min audit of your short-form presence on Instagram and TikTok — totally free — and I'll come back with specific cuts for Folklore and where they'd live.

Our standard engagement after that is $99/mo — two videos a week, filming, editing, posting, all included.

Can I get 30 minutes on your calendar this week?

Hi, this is Alex from ReelCraft — got 30 seconds for a specific observation about 5 Rabanitos?

What you're putting out on Instagram right now is genuinely striking. The color on the plates, the regional specificity of the food, the plating — it doesn't look like anything else in Pilsen.

Your photography makes the case that this isn't generic Mexican food. That work matters and it's landing.

The gap is that there's almost no short-form video — no Reels of the mole process, no tlayuda being assembled, no Friday service running.

Someone watching a 30-second mole video on a Tuesday is in Pilsen on Saturday. That's the conversion path that's missing.

Your photos are doing all the heavy lifting alone right now. Video would extend your reach significantly.

My offer: a 30-min audit of your Instagram Reels and TikTok — I'll come back with specific cuts and where they'd sit in your feed. No charge.

If it makes sense after that, the standard engagement is $99/mo — two videos a week, full production, no contracts.

Can I get 30 minutes on your calendar this week?